5.1 REGULAR GIVING

We’ve mapped out an outline messaging structure for new supporters from first seeing a fundraising campaign piece to roughly the end of the first 6 months, to provide you with direction on ways to keep communicating the Make Africa’s Heartbeat Stronger narrative at key stages. These are example messages, and are suggestions to help inspire you put together your own messaging structures. The specific details can be adapted based on the topic of campaign they are first recruited by.