2.3 CREATIVE

These long-copy adverts are starting points for inspiration and reference, to help you create your own ads. They show the visual approach, tone of voice and key messages that will form the backbone of our fundraising creative.

Our creative executions show real individuals in real life situations where there’s a health challenge which Amref is helping people to overcome. 

Overlaying the Make Africa’s Heartbeat Stronger ident and graphic elements with imagery creates a unique and strong campaign look that represents working together for a common goal.  

Copy reinforces this with strong, first-person quotes from trained Amref workers or community members; a clear story of need and how people are coming together to find a solution; a tangible call to action that explains what the donor’s money will help make possible; and the campaign call to action: Give strength.