4.7 OUT OF HOME

In many out-of-home settings, such as train stations or billboards, people have very little ‘dwell time’ in which to read our ads – just a few seconds to absorb the key messages - so it’s vital to keep the message simple, and to keep copy as short as possible. 

In mainline stations, with a larger audience and longer dwell time, we can include slightly longer copy to engage people at a deeper level.