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TOOLKIT HOME
ABOUT
1.1 Background & Importance
1.2 Purpose of the Toolkit
CONCEPT
2.1 Proposition
2.2 Rationale
2.3 Creative
MESSAGING
3.1 Fundraising Proposition
3.2 Messaging architecture
3.3 The Themes
3.4 Tone of voice
ASSETS
4.1 Proposition Logo
4.2 Translated Logos
4.3 Landing Page
4.4 Social Media Ads
4.5 Display banners
4.6 Email banner
4.7 Out of Home
JOURNEYS
5.1 Regular Giving
5.2 Cash
PRICE POINTS
6.1 Water & Disease Prevention
6.2 Healthworkers & Training
6.3 Healthy Women
6.4 Pioneering Healthcare
STATS & DATA
7.1 Introduction
7.2 Country Presence
7.3 Country Presence by Project Type
7.4 Impact statistics: Water & Disease
7.5 Impact statistics: Health Workers
7.6 Impact statistics: Healthy Women
7.7 Impact statistics: Pioneering Health
STORIES
8.1 Stories
IMAGE GALLERY
9.1 Image Guidance
9.2 Portraits
9.3 In Action
9.4 Landscapes
9.5 Objects
CONTACTS
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2.0
CREATIVE CONCEPT
PROPOSITION
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2.2
CREATIVE
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2.3
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TOOLKIT HOME
ABOUT
1.1 Background & Importance
1.2 Purpose of the Toolkit
CONCEPT
2.1 Proposition
2.2 Rationale
2.3 Creative
MESSAGING
3.1 Fundraising Proposition
3.2 Messaging architecture
3.3 The Themes
3.4 Tone of voice
ASSETS
4.1 Proposition Logo
4.2 Translated Logos
4.3 Landing Page
4.4 Social Media Ads
4.5 Display banners
4.6 Email banner
4.7 Out of Home
JOURNEYS
5.1 Regular Giving
5.2 Cash
PRICE POINTS
6.1 Water & Disease Prevention
6.2 Healthworkers & Training
6.3 Healthy Women
6.4 Pioneering Healthcare
STATS & DATA
7.1 Introduction
7.2 Country Presence
7.3 Country Presence by Project Type
7.4 Impact statistics: Water & Disease
7.5 Impact statistics: Health Workers
7.6 Impact statistics: Healthy Women
7.7 Impact statistics: Pioneering Health
STORIES
8.1 Stories
IMAGE GALLERY
9.1 Image Guidance
9.2 Portraits
9.3 In Action
9.4 Landscapes
9.5 Objects
CONTACTS
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