top of page
TOOLKIT HOME
ABOUT
1.1 Background & Importance
1.2 Purpose of the Toolkit
CONCEPT
2.1 Proposition
2.2 Rationale
2.3 Creative
MESSAGING
3.1 Fundraising Proposition
3.2 Messaging architecture
3.3 The Themes
3.4 Tone of voice
ASSETS
4.1 Proposition Logo
4.2 Translated Logos
4.3 Landing Page
4.4 Social Media Ads
4.5 Display banners
4.6 Email banner
4.7 Out of Home
JOURNEYS
5.1 Regular Giving
5.2 Cash
PRICE POINTS
6.1 Water & Disease Prevention
6.2 Healthworkers & Training
6.3 Healthy Women
6.4 Pioneering Healthcare
STATS & DATA
7.1 Introduction
7.2 Country Presence
7.3 Country Presence by Project Type
7.4 Impact statistics: Water & Disease
7.5 Impact statistics: Health Workers
7.6 Impact statistics: Healthy Women
7.7 Impact statistics: Pioneering Health
STORIES
8.1 Stories
IMAGE GALLERY
9.1 Image Guidance
9.2 Portraits
9.3 In Action
9.4 Landscapes
9.5 Objects
CONTACTS
DOWNLOAD PDF
RETURN TO HOMEPAGE
3.2
MESSAGING ARCHITECTURE
Previous
© 2024 Amref Health Africa. All rights reserved.
Next
TOOLKIT HOME
ABOUT
1.1 Background & Importance
1.2 Purpose of the Toolkit
CONCEPT
2.1 Proposition
2.2 Rationale
2.3 Creative
MESSAGING
3.1 Fundraising Proposition
3.2 Messaging architecture
3.3 The Themes
3.4 Tone of voice
ASSETS
4.1 Proposition Logo
4.2 Translated Logos
4.3 Landing Page
4.4 Social Media Ads
4.5 Display banners
4.6 Email banner
4.7 Out of Home
JOURNEYS
5.1 Regular Giving
5.2 Cash
PRICE POINTS
6.1 Water & Disease Prevention
6.2 Healthworkers & Training
6.3 Healthy Women
6.4 Pioneering Healthcare
STATS & DATA
7.1 Introduction
7.2 Country Presence
7.3 Country Presence by Project Type
7.4 Impact statistics: Water & Disease
7.5 Impact statistics: Health Workers
7.6 Impact statistics: Healthy Women
7.7 Impact statistics: Pioneering Health
STORIES
8.1 Stories
IMAGE GALLERY
9.1 Image Guidance
9.2 Portraits
9.3 In Action
9.4 Landscapes
9.5 Objects
CONTACTS
bottom of page
